Value Investors buy securities that appear underpriced by some form of fundamental analysis. Those having low P/E ratio and P/B ratio etc. tent to meet value investors investment criteries.
High-profile proponents of value investing, including Berkshire Hathaway chairman Warren Buffett and his business partner Charlie Munger, Buffett expanded the value investing concept with a focus on "finding an outstanding company at a sensible price" rather than generic companies at a bargain price. Anothe iconic value investor is Peter Lynch, Fidelity Fund manger.